Traditionally, Callaway County United Way has been accomplishing its mission by mobilizing resources through employee fundraising campaigns, corporate contributions and donations from thousands of generous individuals in the community. The contributions raised support for over 200 programs and services that provide direct services to individuals and families through our member agencies. This approach has a direct impact on the lives of the clients receiving those services.
However, despite all the money we raised and services we and others have helped provide, many problems in our community are still growing.
To address those community issues, we need to deal with conditions that created those situations and are causing them to get worse and worse. Changing those community conditions calls for a new approach as well as additional partners.
Aside from the direct impact approach that is supported through our campaign, the new business model adds another approach which is be focused on mobilizing the community’s people, time, talent, relationships, expertise, technology and financial assets and other resources to change conditions in communities that create so many problems for individuals and families. This way, we can improve the lives not just for program clients but for everyone who lives in Callaway County. This approach of improving lives by changing community conditions is what we call “Community Impact.”
Our Community Impact Initiatives:
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Last Updated: 12/29/2012
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